Pay Per Click advertising (also known as PPC) is where you pay a search engine such as Google, Yahoo, or MSN to display your advertisements in their search results.

These paid advertisements are usually placed near the top, left, and/or bottom of each search results page.


Is Pay Per Click advertising effective?

Yes, PPC advertising is extremely effective. Normal advertising (television, radio, etc.) is targeted towards a random audience, meaning that you may find that 15% of the people in the audience are interested in you're advertisement.

With Pay Per Click advertising, you are targeting your advertisements towards a very specific audience. This is because your advertisement will only be displayed to people who are searching for your product. This means that the audience will almost always be near 100% interested in your product, because they are actually looking for it.



How long before I see results with PPC?

Pay Per Click advertising is real time, meaning that your advertisements will be displayed in all the major search engines as soon as your advertisements are approved (this can take anywhere from 5 minutes to 2 days).

With our experience in PPC advertising, you can be assured that your advertisements will always be immediately approved and draw that highest interest from web searches.