Here is a brief comparison of the common internet advertising techniques online:


Pay Per Click

Also known as (PPC). This is where you pay the major search engines to display your advertisements to the people searching on their search engine. The more money you pay for each click (usually $0.05) the higher your rank will be, so you can achieve a number one rank whenever you want. Your advertisements are displayed to any country you choose and can even be displayed world wide if you choose. Your advertisements are usually shown almost immediately from the day you start the advertising campaign. Since your advertisements are only displayed to people who are searching for a similar product, there is a higher chance of you achieving a sale because they are already looking for your product.


Search Engine Optimization

Also known as (SEO). This is where your advertisements are displayed for free on the major search engines. Your web page will appear in the search results of the search engine. This can generate a large amount of traffic to your website, but it is very hard to get to the top rank because you are competing with every site on the internet for that rank. There is no guarantee that you will get to the top rank and if you do manage to get a top rank, it will be very unlikely that you will keep that rank for very long without continually optimizing your webpage to do so. Most SEO companies will do optimize your page to do this for about $5,000 - $10,000, but you will generally not see results for 6 months. Your website will almost always only appear in the same country you live in (if you live in the United States, your webpage will generally only appear on searches made within the United States.


Mass E-Mailing or E-Mail Lists

This is where you will create a sales letter or sales message and you have this message emailed to millions of people on the internet. Most of the times nearly 80% of your emails go unnoticed and don't generate a large amount of revenue. If you do this incorrectly you can be penalized for spamming and your website can be taken offline forever.


Banner Advertisements

This was a very popular form of advertising online several years ago. This includes creating a noticeable advertisement as either and image or flash format and having this image displayed on websites that generate a lot of traffic. Unfortunately, most people today have learned to ignore these banners, so the banners now appear in pop-up windows, which are prevented from poping up by common popular software.